The localization service process includes adapting some specific products or contents to a specific culture, locale or market. Furthermore, the localization service should be realized while translation and include adapting graphics to target markets, transcreation of the content to fit it the tastes and consumption tendencies of other markets, conversion of some specific source words to the local requirements such as currencies, units of measure, name of the holidays, proper local formats for dates, phone numbers, addresses. The main goal for localization is to give the product or content the look and sense of having been created for a target market.

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